Two smart strategies Australia’s proposed new university will use to secure a future academic workforce

Laureate International Universities has applied to open the nation’s fifth private university (as reported in last week's Campus Review).


If approved by the South Australian State Government, the new enterprise will bear the grand title The International University of Australia. The Public Consultation Document is published here.


Australian universities generally are not planning how to retain what Laureate admits is every University's "key asset", its workforce; despite increasing challenges to attract and retain the people they require. Not so at The International University of Australia. Part of its proposed model is to attract PhD students by employing them as academics, noting that the Australian Postgraduate Award provides a stipend that is too low to attract people in professions who can make more money outside of academe. This is a canny way to also secure an on site workforce in fields -- hospitality, adult education, design and business management education -- where it is complex and difficult to manage an army of part time and contract teaching staff. Having teaching staff on site while they also do their research will inevitably lead to more contact with students. It also plans to establish a systematic mentoring process for junior staff. Both these strategies should help create a pipeline of talent in a challenging geographical market (Adelaide) and in a higher education sector that is about to wave bye-bye to a swathe of staff approaching retirement.


The Laureate group can also offer career pathways – opportunities to develop while also providing the lifestyle benefits of travel and living in new countries – that should also help attract and retain a bright young workforce. Other Australian institutions may not be able to provide their staff with the global reach of Laureate, but being smarter about how to attract and retain staff earlier in their careers – there is not much evidence of this going on.


In the short term, Laureate will be looking to appoint new research-focused staff in design, hospitality and global business, who have track records in winning grants. If you are an institution with people like these on staff, I recommend you look at how you might need to retain them. If that’s you, and you’d like some advice on your CV presentation, feel free to get in touch with me.