Remember your interview isn’t really about you; it’s about the organisation that is considering employing you. And you are selling yourself to them. So tune into the selection panel’s WII FM: work out from their perspective, if they hire you, “What’s In It For Me!”
Research the panel members and, of course, the organisation. What particular issues, challenges, opportunities are they facing that you, with your unique set of skills and experience, can take care of for them? This is your USP – your unique selling proposition, and represents the package of benefits you bring to their needs. Other candidates who lean on their individual product features – the general stuff in the resume – will fail to make this important connection to their ‘buyers.’
Even if you are not familiar with sales and marketing, you probably know that people do not make wholly rational decisions. Hiring decisions are based on the hiring managers' feeling of comfort, that this appointment is not going to create trouble for them. So be mindful of subtly reassuring the panel about how you will be able to make your new employer look good, how you will be solve their problems, how you are not going to be a risk to them – backed up with evidence based on your aptitude, skills and experience.
Check out my interview tips bookmark stack on Delicious: http://www.delicious.com/stacks/view/LWrehD
And my company website: http://www.desailly.com.au
And please drop me a line to let me know what works well for you!
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